Go Purple Social Media Campaign Design & Toolkit
Every October, the Texas Council on Family Violence releases a social media campaign and toolkit in preparation for Domestic Violence Awareness month. Go Purple serves as both TCFV's DVAM campaign but also as resources for family violence programs across the state.
For DVAM 2018, I redesigned and developed a new Go Purple brand and toolkit. Utilizing the campaign name, Go Purple, and slogan,Know Predict Prevent,I reimagined the campaign assets and toolkit.
For the overall campaign, I utilized the same visuals with gradients and the same layout to tie the campaign together in a cohesive way. By then making each aspect of the slogan a unique theme of the campaign, I was able to develop a social media strategy to structure the campaign for TCFV and member programs.
For the Go Purple Toolkit, a guide developed for domestic violence programs for DVAM, I redeveloped the toolkit as an interactive element that will guide them through the use of the campaign assets and campaign website.